Meet The Team

Our team brings together a wide variety of expertise and decades of expertise to deliver a one-stop solution to your business.

Gabriel Martinez

Principal / Owner

Starting from humble beginnings, Gabriel Martinez decided that his career path needed to include creating something to help better people and their communities; restoring properties to become homes and helping to revitalize neighborhoods. While working a full time job, Martinez started investing in real estate one property at a time. Along the way, he obtained extensive experience in real estate, foreclosure, housing court, contract purchases, marketing, consulting and general contracting. For over twenty years Gabriel Martinez has concentrated his time on real estate investments, both residential and commercial, creating strategic partnerships along the way with community leaders, business, and government leaders.

During this time, Martinez realized that his hard work created more business opportunities along the way and created Primera Group Inc. to centralize all of his experience, expertise, and exclusive network of contacts. He has formed a strategic leadership team with diverse backgrounds and professional expertise to support a diverse portfolio of projects. Strong relationships with local business leaders, community organizations, and state and local government officials has helped Primera Group project to succeed.

The last five years have seen Primera Group involved in major projects in the Chicago area:

  • Property aggregation, rezoning, and environmental remediation to deliver a large, development ready property in the desirable Lakeview/Lincoln Park neighborhood
  • Land acquisition, rezoning, and land lease to Portillo‚Äôs in Champaign, IL
  • Identified and placed equity partners, rezoned, and obtained community support for major mixed-use development in the Old Town neighborhood
  • Rezoning completed for boutique hotel development in Old Town neighborhood
  • Placed overseas private equity funds in national restaurant group with high end locations in Chicago, Los Angeles, and Florida
  • Consultant for local concrete company sold in 2008 for $600M, but soon returning to the Chicago market under a new venture
  • Leading $120M project to revitalize a long vacant industrial site on the south branch of the Chicago River into a mixed-use education, business, residential, and recreation destination

Personal Info

Highlights to help you get to know us us better.

  • 20 years of real estate development experience
  • Chicago native
  • Outstanding member of the local Latino community